Confluencia 2010 Day 2

22, August 2010

Day Two, a fine sunday started on an exhilarating note with Dr.Sanjeev Parashar, Professor, Marketing Management, from IMT Ghaziabad. He enthralled us with his energetic presentation on the advertisements, their targets and the impact on the target audience. He showed videos of some popular ads and explained the rationale behind their successes and failures. He also pointed out the subtle impact of colors used in ads.

Next session was taken over by Mr.A.Thotathri Raman, Chairman, Standards for Educational Advancement & Accreditation (SEAA) ,and Consulting Editor, Business India. He talked about functional integration in attaining goals with the example of a b-school. He considered the businesses of a b-school and gave a methodical flow of processes that constitute a b-school. He suggested ideas on how to go about the placements and how to approach the industry. For the complete PPT by Mr.A.Thotathri Raman, drop in your email id in the comment box.

Post lunch, Mr.Rakesh Kohli, CEO, Stag International took the centrestage and talked about the entrepreneurship and challenges faced by entrepreneurs. He himself being an entrepreneur, quoted many of his own experiences and the challenges he faced. His presentation was full of interesting anecdotes. He stressed that ethics and values are integral part of any enterprise. He also said that honesty and integrity of an individual will take him and his enterprise a long way ahead. To know more, drop in your email id at the comment box.

The fourth speaker, was Ms Sudeshna Dutta EVP, Corporate Development at AbsolutData Research & Analytics. She gave an overview of market analytics and its implementation. AbsolutData, the company she co-founded analyses the data they collect from their clients and other sources to provide solutions. She spoke on how her company implements functional integration in market analytics in providing solutions and improving businesses.

The final lecture of the day and the symposium was given by Mr.Dinesh Jain CEO,ZEE Turner Ltd. He spoke on the paradox of compromise. He spoke about the practicalities of life and businesses. He spoke on how a manager should maintain a balance between all aspects of a business. He insisted on optimising all the constituent processes rather than maximising an individual expertise. He played a beautiful symphony to emphasize his point on how important it was to optimise all the components maintaining a harmony between them. His session ended with an interactive session where he answered queries ranging from his own personal experience to the media market.



Finally this mega event superbly organized by the students of DoMS IIT Roorkee under the aegis of our honourable Head of the Department, Prof. V.K.Nangia concluded on a happy note. The success of the event has motivated all the students to organize future events with more zeal and conviction.