Can Big Data truly replace
Creative Marketing?
Big
data is already a buzzword in the field of Marketing. Marketers are getting
increasingly interested and involved in capturing and analyzing Big Data for a
variety of reasons. For a management student, it is of vital importance to
understand about this new concept. DoMS, IIT Roorkee found such an opportunity
to discuss the topic and learn from the industry leaders. The event was
marketing summit, Vipanan which was organized on 15-Sep-2013 at Department of
Management Studies, IIT Roorkee in association with ISTD Dehradun chapter. The
event was sponsored by brands such as Namo Alloy & Indian Oil and conducted
by MarkIIT, the marketing club of DoMS, IIT Roorkee. There was an aura of
excitement in the department and students were enthusiastic about the same.
The event saw
participation of some of the industry stalwarts. A total of four eminent personalities
joined the occasion and shared their experience with the students. Their brief
profiles are mentioned below.
Mr. D. Bhattacharyya – Sr. Executive Director (HR), IFFCO
Mr. Shushobhan Chowdhury – VP and Head of Digital Strategy India, JWT
Mr. Raghu Iyer - Head Marketing (Vaccine Business), Panacea Biotech Ltd.
Mr. Divyang Gupta – Account Manager, IBM
Mr. D. Bhattacharyya – Sr. Executive Director (HR), IFFCO
Mr. Shushobhan Chowdhury – VP and Head of Digital Strategy India, JWT
Mr. Raghu Iyer - Head Marketing (Vaccine Business), Panacea Biotech Ltd.
Mr. Divyang Gupta – Account Manager, IBM