Monday, October 27, 2014

' Life is a Sport, Make it count ’ - EXUBERANCE-2014 at DoMS, IIT Roorkee

Mixing up sports with a business school might sound uncanny to someone, but the fact is, there is nothing better than to indulge oneself in the sporting spirit. As sports is not just about entertainment but can serve the purpose of a learning ground, especially for management enthusiasts. Apart from giving a time- out from the hectic routine, it can play an important role in one’s personality development.

From lecture halls to sports complex, DoMS IIT Roorkee has been a great learning place for the students. Its distinguished sports facilities have proved to be heaven for sports fanciers. Sports are in fact the best way to learn about management. Taking this fact into consideration, DoMS, IIT Roorkee organized Intra-departmental sports fest; EXUBERANCE-2014. It was fully loaded with the action packed performances by both 2015 and 2016 batches.  2015 batch emerged as overall winner of EXUBERANCE 2014.

The event met with modest acclamation from both the junior and senior batches. Both batches showed enthusiastic participation to represent their teams. Numerous sports events were organized, like Cricket, Volleyball, Basketball, Badminton, Lawn tennis, Football, Table tennis, Carom, Chess, Pool, Snooker and Squash, taking the panoptic interest into account.


The event gained huge applauds. Viewers were as much excited as the players. A healthy environment was created to foster the kinship between 1st and 2nd year students. Seniors were encouraging the juniors. True sportsmanship spirit was observed which facilitated the sense of competition between both the batches.


The tournament was jam-packed with some exciting matches of Cricket and Football with equally commoving indoor matches like Table tennis, Carom and Snooker. 2015 batch went home with the winning trophy. Exuberance is undoubtedly the most awaited event of DoMS ,which left everybody with endearing memories to cherish, with a tint of excitement for EXUBERANCE 2015.

Thursday, October 16, 2014

DoMS Premier League (DPL), the Call of the DPL @ DoMS, IIT Roorkee

In the lights of the DPL, the players and the owners shine the brightest. Behind the scenes, a team of specialists provide their trade to give a franchise the shape of a corporation. It’s known as the businessman’s game for money. DoMS, IIT Roorkee came out with a plan of DoMS Premier League (DPL), to try their hands at different functions like business development, sponsorship, finance, marketing, operations and such.DPL was held during a week long period from 9-15 Sept, 2014.

The player’s auction was held, in which 66 outstanding players were sold after rounds of bidding. After the successful bidding process, DoMS brought a competition, DPL Fantasy League, specifically for people who were not players or owners of any team in the league.

Matches were held during 10-15 Sept, which were of 12 over each. From the winner’s team, Pallav Angrulla from 2014-16 batch scored blistering half-century twice in the series and won ‘Man of the Series’ award.

However, the challenge for the players who performed was to find ways to get consistent, as the format demands that players constantly think on their feet. The rapid pace and the sequence of games in the DPL tested the emotional-management skills as well, as there are bound to be a lot of ups and downs, collectively and individually. Besides, players had to upgrade their technical and mental skills regularly.

Among individual players, Pallav Angrulla, Amit Gangwar, Sri Chandrashekhar, Vikas Sangwan and Amar Keshri were the favorites to get the highest bid. DPL in addition to providing entertainment to a huge amount of people also provided an opportunity to brush up the management skills. DoMS, IIT Roorkee is proud to have organized such event and is looking forward for such riveting events in future as well.

Tuesday, October 7, 2014

Saving three lives at a time - Blood Donation camp at IIT Roorkee

We cannot live only for ourselves. A thousand fibres connect us with our fellow men.
- Herman Melville

Blood donation campaign by National Service scheme at IIT Roorkee Hospital on 7th September was very well laid out. Students, faculties and staffs came up for this cause in big numbers.

Massive participation was observed and long queues predominantly comprised of enthusiastic youth who made their little and appreciable attempt to save someone somewhere. Throughout the day, the hospital was equipped with donors. Firstly, body mass index was properly checked and other requisites and precautions were considered. The collecting agency identified whether the blood is type A, B, AB or O and the donor’s Rh (D) type. Proper instructions were given during pre-and-post durations of blood donations to each individual. Volunteers distributed pamphlets of Do’s and Don’ts. Further, the screening of blood samples includes testing for diseases that can be transmitted by a blood transfusion, including HIV and viral hepatitis.

Blood transfusion is vital during pregnancy-related complications such as bleeding cases before, during or after delivery, for patients during surgical operations such as cardiovascular operations and organ transplant surgery, victims of accidents, cancer patients, patients with blood diseases etc.
Far flung impact of this blood drive proves that the finest gesture one can make is to save life by donating Blood. Blood donation is something you can do anytime, not just when there is an emergency, and be sure that you have helped someone. It takes only 45 minutes to donate 450 ml (one unit), which can save three lives. Do consider the fact the next time you see a blood donation camp. After all, we cannot live only for ourselves. A thousand fibers connect us with our fellow men.

Monday, October 6, 2014

‘Bringing Branding back to the boardroom’, Marketing insights shared in DoMS, IIT Roorkee

Department of Management Studies, IIT Roorkee conducted a session on Marketing insights on Bringing Branding back in the boardroom’. The session was conducted by Mr. Sunder Madakshira, Vice President, Marketing and Communications, SAP India. Along with Mr. Madakshira, Mr. Mohammed A K Rao, Manager - Marketing & Communication at SAP Labs and Mr. Rohan Sinha, Senior Software Engineer at SAP Labs India Pvt. Ltd also shared their experiences with the students of DoMS.

 In July 2012, The Fournaise Marketing Group released a statement on business unit alignment. For their 2012 Global Marketing Effectiveness Program Report, they interviewed more than 1,200 CEOs from across the globe and found that a staggering 80% of them admit they do not really trust and are not very impressed by the work done by marketers. So, what went wrong between marketers and the decision makers? Mr. Madakshira, throws light on what needs to be done to handle such situations as to make the marketing count.

“Marketers should always portray the real picture so that a more pragmatic approach should be followed. Some of the grave realities that every marketer needs to accept are, real prices of the product will always come down, customer will redraw the value equation all the time, competition at all levels is forever increasing and marketing ROI will always be difficult to demonstrate. Only if we keep these facts in our mind that we could actually think about how to deal with them instead of avoiding them”, said Mr. Madakshira.

The session was very interactive; each and every student got involved due to Mr. Madakshira’s engaging way of knowledge sharing. He very well pointed out the Brand managers shortcomings like over analyzing the situation, advertising in desperation and planning without execution. ”Brand managers should focus on developing strong customer insights, building strong chain to deliver value and extending global footprints”, said Mr. Madakshira.

At the end of the session, he provided some useful pointers for upcoming marketers. Some of the suggestions were that the marketer should have ears of a snake so as to know the customer very well. He should be an exceptional analyst like a hawk and an enthusiast who focuses on networking for building strong relationships.

All in all, the session was very enlightening for the future marketers. Students of DoMS, IIT Roorkee appreciated it whole heartedly and showed interest to carry on such informative sessions in future as well.

Saturday, October 4, 2014

ALS ice bucket challenge linked up with DoMS IIT Roorkee

The ALS Ice Bucket Challenge pioneered by DoMS IIT Roorkee amongst the B-schools across India has taken social media by storm, with nearly every "friend," "follower" and savvy user taking part or at least glimpsing the unusual fundraiser. This is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 48 hours to comply or forfeit by way of a charitable financial donation. Within 48 hours of being challenged, participants have to record a video of themselves in continuous footage.

First, they have to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people. Whether people choose to donate, perform the challenge, or do both varies. Continuing on the similar note, on 22nd August, spreading the word for the cause, students from DoMS IIT Roorkee took the Ice Bucket Challenge and nominated IMT Ghaziabad, IIM Kashipur and SP Jain Institute of Management & Research (SPJIMR) to take the challenge forward in the next 48 hours.
A good deal of students of IITR unitedly accepted to initiate this challenge amidst the prominent management institutes of India for contributing in the noble cause. Those were found dunking into cold water with ebullience. This Ice Bucket Challenge led to a far flung impact in various management schools and an enthusiastic approach is witnessed and loop of getting nominated and nominating has further facilitated in spreading the word.
Meanwhile, this movement is facing some negative remarks regarding wastage of water; the students of DoMS adopted the alternative of organising in open grounds such as the verdure could be benefitted and the water could be utilised in recyclable way. Also, the timing was judiciously selected during the regular bathe time. These measures should be incorporated by others as well which would provide another positive edge to this movement and it could deliver more effective message in totality. In a nutshell, a remarkable attempt by conducing in ASL Ice Bucket Challenge by the MBA students of IIT Roorkee is commendable.

Monday, September 29, 2014

‘Talks on Marketing’ by DoMS, IIT Roorkee conducted successfully

Engaging customers is no longer about popping out interruptive messages. It’s about connecting with people through their preferable mode. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it.

“Customers will come through content not just by promoting the product directly”, said Mehul Kishorkumar Lala, MBA II year, Department of management Studies, IIT Roorkee during ‘Talks on Marketing’ conducted by MarkIIT, the marketing club of IIT Roorkee.

“Content should be chosen wisely; too much information is not good. Moreover, distributors play an important role to convert visitors into promoters. If content is king, distributor is queen”, said Lala on ‘Inbound Marketing through Social Media’

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. It earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. “Promotion depends on timing and content positioning. There should also be a balance between talking and listening. Various social media websites like facebook, twitter, linkedIn and Google+ can be used for inbound marketing”, he added.

Internationally, several brands are using social media to promote their products by sharing content with the outside world. Lala cited the examples of Evernote, Starbucks and General Electric to describe how these brands have used social media as a highly effective and cheap solution to their inbound marketing strategy. Social media may not be the only tool that can be used to create strong inbound marketing for any product or service, but it is certainly the most cost-effective. It’s really a no-brainer if someone wants to market the business on a lean budget.

Saturday, September 27, 2014

First month experience @DoMS, IIT Roorkee

Do you know the feeling of getting back something you lost; something you never expected would come back to you? I felt the same when I joined DoMS, IIT Roorkee, it was my dream college since childhood. Whenever I passed across Roorkee, I used to gaze at the entrance of IIT, wondering if someday I would be on the other side of the gate. So, my desire finally brought me here to DoMS, IIT Roorkee.

                                       The magnificent campus had always been luring me. But I had to make myself worthy of being a part of the legacy. As goes the motto of IIT Roorkee, ’Bin Shram Na kaamap Saadhyam’(You need to work hard to achieve something), I had to maintain a balance between job and studies which was a tough nut to crack.  But ultimately my fate was calling me. As they say ‘Good things come to those who wait’, I was a little late but do you think it made me unhappy? No, not at all, I was more than elated to finally be a part of IIT Roorkee. I was excited to relive my student life.

                               It started off with a bang, everything was moving at such a fast pace. All my plans to roam around the campus had to be put on hold for some time. So many things were lined up, right from selection for clubs and committees to quizzes and from case studies to guest lectures, leaving the students with a hefty schedule. A number of events were organized which gave us a taste of what management is all about. I really enjoyed the interactive sessions with seniors which raised our spirits to a great extent. Waking up early to attend classes at 8 in the morning was the challenge indeed. It reminded me of those wee hours of the morning when we used to rush to attend the classes at school.

                            The amazing batch that we have is like the icing on the cake. We have students from all over the country, right from the eastern region of Assam to the Western Ghats of Rajasthan,from the winter capital of Jammu to the God’s own country Kerala, this much diversity is what provides the strength to our batch, offering us a cross-cultural experience. I am fortunate enough to be a part of DoMS, IIT Roorkee and I am sure this is going to be the most memorable experience of my life.

Tuesday, March 25, 2014

Admissions Reloaded

Here's a video on the hard work and dedication put by Admissions committee of Students for the smooth transition of GD PI process.

And one more video on the awesome Life at DoMS, IIT Roorkee..

Wednesday, February 12, 2014

FAQ Admissions 2014

General Queries-

1. What is the degree offered by DoMS IITR?
The degree being offered is "Masters in Business Administration".

2. Do we have to choose a specialization in second year or is it a general MBA?
Department offers dual specialization in any of the two functional areas: Marketing, Finance, Operations, Human resource management and Information technology. Students have to opt for any two specializations during second year.

3. What is the Fee Structure for academic year 2014-2015?
Program fee (Tuition fee) for the regular candidates is Approx Rs. 1.15 L  per semester including Mess and Hostel fee. Apart from this candidates have to pay for security, mess charges, hostel and other institute charges. SC/ST candidates are exempted from paying tuition fee. The above fees are subject to change and the exact amount payable by the students shall be communicated at the time of admission.

4. Difference in the Fee structure between the General Candidates and OBC candidates?
There is no difference in fee structure for General and OBC candidates.

5. What is the total intake for 2014-2016?
Total intake for MBA program is 95. Reservations applicable as per Government of India rules.

6. Specialization Offered at DoMS IIT Roorkee?
Department offers specialization in any of the two functional areas: Marketing, Finance, Operations, Human resource management and Information technology.

7. Student-Faculty ratio at DoMS IIT Roorkee?
There are 9 "Core faculty”, 3 “Joint faculty” and 3 “Institute faculty” for 160 students which works out to a faculty ratio of 1:11. If one includes the visiting faculty, the ratio will be better.

8. Does the college help in getting loan for fees?
All the documents required for loan will be provided to students who apply, by the institute. Students can avail the scholars’ loan at 10.25%, floating (0.5% less for girls) interest from SBI at the campus itself.

9. When does the academic year start?
The academic year will start approximately in the 3rd week of July

10. What are the selection criteria for getting a GD/PI call?
Short listing of candidates for GD/PI is done on the basis of performance in CAT 2013. Candidates have to appear for CAT (Common Admission Test) conducted by IIMs

Monday, January 20, 2014

Winter Internship - a Memoir

Winter Internship @ TAJ FALAKNUMA PALACE 

                                                                          - by Priyadarshi Mayank (MBA 1st year)

Hospitality industry is an industry which has its own working style and is very unique in its own. This winter I got a tremendous opportunity to work for TAJ Falaknuma Palace, a hotel of Taj Hotels and Resorts group which comes under IHCL(Indian Hotel Companies Limited).  Falaknuma Palace is located in the culturally rich southern Indian city of Hyderabad. The Palace was built in 1893, and it is spread over 32 acres. It took NawabVikar-ul-Umra, the then Prime Minister of Hyderabad princely kingdom, nine years to build the Palace. It was later bought over by the ruler of the Hyderabad state, H.H. TheNizam VI, Nawab Mir Mahboob Ali Khan Bahadur, who was recognized as the world richest man in 1930’s. 

Taj Falaknuma Palace being a heritage hotel situated in outskirt of city has less scope for business unlike other business hotels which exists in heart of the city. Hence in order to increase the business of the hotel I worked on a project headed by Mr. Girish Sehgal (General Manager of Taj Falaknuma Palace). The hotel is very costly as its room rates varies between Rs.32,000 to 1,50,000 per night and most of the guests are foreign nationals or tourists. So in order to increase the business we worked on the concept of Destination Marketing Management. 

Saturday, January 11, 2014

Hippocratic Oath for managers

The oath taken by doctors to fulfil their duty in any condition towards another life and humanity defines a framework that shapes their orientation towards society. We are living today in a very brittle state of economy and for that matter politics. Each and every day, managers who run the big corporations have to take decisions beneficial for their organizations. And in these times, the moral conduct expected by them may sometimes be put aside for the “higher good”, as they say. The point here is whether they should be forced to take Hippocratic Oath to instil in them a sense of morality towards others!


Hippocratic Oath as Wikipedia puts it is “one of the most widely known of Greek medical texts. It requires a new physician to swear upon a number of healing gods that he will uphold a number of professional ethical standards.” Generally taken by medical professional during convocation, this oath helps them to remember their duty towards society. In modern times, it has since changed a lot but the crux remains the same.